Independent Films by the Numbers

The marketing of Independent Films

YouTube Title Optimization Probed

My initial work on analyzing factors for success on YouTube has continued with a quick analysis of Titles. It is clear to me that a bigger, longitudial study is now needed with a much larger sample size. The initial work has oriented me well, but it has its limits especially since the life cycle of typical YouTube video remains in the shadows.

The initial title work has focused upon title length in characters. It is not earthshaking, but it does provide some an initial view into the psychographics of the video posters. Again, I have compared popular/most viewed distributions against a random control.

What I have found is that there is a natural mode at a length of 32 characters for the title in both segments. The random segment has a second mode with fewer characters (<25 characters), which suggests that these might be largely hastily posted video with little effort crafting an involved title. There is one last mode at 70 characters which is the saturation point of naming -- in other words the point at which names cannot be longer. Are these extra-long names attempts at making video more findable by organic search, or just the verbose efforts of passionate uploader? I don't know yet. Anyway, here is the chart... Bar chart of title lenghts by segment

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