Independent Films by the Numbers

The marketing of Independent Films

Archive for the 'Uncategorized' Category

New Festival Data Added

I have added a bunch of new data to the Lathrios Film Festival database for 2006-2008…

Academy Awards (2008 | 2007)

Ashland Independent Film Festival (2008 | 2007)

Asian Film Festival of Dallas (2008)

Atlantic Film Festival (2008)

Austin Film Festival (2008)

Baltimore Women’s Film Festival (2008)

Barbados International Film Festival (2008)

Bayou City Inspirational Film Festival (2008)

Berlin International Film Festival (2008 | 2007 | 2006 | 2005 | 2004)

Big Bear Lake International Film Festival (2008)

Boston Film Festival (2007)

Boston Independent Film Festival (2008 | 2007)

Brooklyn International Film Festival (2007)

Calgary Underground Film Festival (2008)

Camden International Film Festival (2008)

Cannes Film Festival (2007)

Chicago International Film Festival (2007)

CineSol Film Festival (2008)

CineVegas Film Festival (2008)

Connecticut Film Festival (2006)

Cornwall Film Festival (2008)

Cucalorus (2007)

Daytona Beach Film Festival (2008)

DC Shorts Film Festival (2008)

deadCenter Film Festival (2008 | 2007)

Edmonton International Film Festival (2008)

Eerie Horror Film Festival (2008)

Fantastic Fest (2008)

FirstGlance Film Festival (2008)

Florida Film Festival (2008 | 2007)

Full Frame (2008)

Global Peace Film Festival (2008)

Hamptons International Film Festival (2007)

Heartland Film Festival (2008)

Hollyshorts Film Festival (2008)

Hot Docs (2008)

Human Rights Watch Festival (2007)

Human Rights Watch Festival UK (2008 | 2007)

Impact Film Festival (2008)

Indie Memphis Film Festival (2008)

International Horror & Sci-Fi Film Festival (2008)

Jackson Hole Film Festival (2008)

Jacksonville Film Festival (2008)

Kansas City Jubilee Film Festival (2008 | 2007)

Landlock Film Festival (2007)

Langston Hughes African American Film Festival (2008)

London Film Festival (2007)

Lone Star International Film Festival (2008)

Los Angeles Film Festival (2007)

Marfa Film Festival (2008)

Maryland Film Festival (2007)

Mid Atlantic Black Film Festival (2008)

Mill Valley Film Festival (2007)

Moondance International Film Festival (2008)

Napa Sonoma Wine Country Film Festival (2008)

New Hampshire Film Festival (2008)

New York City Horror Film Festival (2008)

New York Film Festival (2007)

Newfest (2007)

Newport International Film Festival (2007)

Non Violence International Film Festival (2008)

Ourense International Film Festival (2007)

Outfest Los Angeles Gay & Lesbian Film Festival (2007)

Over the Top Fest (2008)

Palm Springs International Film Festival (2008)

Palm Springs International Short Film Festival (2007)

Philadelphia Asian American Film Festival (2008)

Prince Edward Island Film Festival (2008)

Rhode Island Film Festival (2007)

River’s Edge Film Festival (2008)

Rockport Film Festival (2008)

Rome International Film Festival (2008)

Rooftop Film (2008)

Rotterdam International Film Festival (2008)

Sacramento Film & Music Festival (2008)

San Diego Asian Film Festival (2008)

San Diego Film Festival (2008)

San Diego Women’s Festival (2008)

San Francisco Black Film Festival (2008)

San Francisco International Film Festival (2008 | 2007)

San Jaoquin Film Festival (2008)

Santa Barbara International Film Festival (2008 | 2007)

Sarasota Film Festival (2008 | 2007)

Seattle International Film Festival (2007 | 2006 | 2005)

Seattle Lesbian & Gay International Film Festival (2008)

Seattle’s True Independent Film Festival (2008)

Sidewalk Moving Pictures Festival (2008)

Silver Lake Film Festival (2007)

SilverDocs (2007)

Slamdance Film Festival (2008 | 2007)

Solstice Film Festival (2008)

South by Southwest Film Festival (2008 | 2007)

Southern Winds Film Festival (2008)

Sundance Film Festival (2008 | 2007)

Tacoma Film Festival (2008)

Telluride Film Festival (2007)

Temecula Valley International Film & Music Festival (2008)

The B Movie Celebration (2008)

Thiller! Chiller! Film Festival (2008)

Tokyo International Film Festival (2007)

Toronto After Dark (2007 | 2006)

Toronto International Film Festival (2007)

Tribeca Film Festival (2008 | 2007)

True/False (2008)

Tulsa United Film Festival (2008)

Urban Mediamakers Film Festival (2008)

Vancouver International Film Festival (2007)

West Hollywood International Film Festival (2008)

Woods Hole Film Festival (2008)

Woodstock Film Festival (2007)

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Site Analysis of Cold Souls (2009) Website

Movie: Cold Souls (2009)
Designed by: Antimony Design
Reviewed: 2/9/2009

Overview: The design is nicely minimalist with a letterbox design to minimize scrolling. The feel has a nice cool emotional feel matching the movie’s storyline and title. There is little waste on this site, but there is also lost opportunity. One has a feel that despite being developed using blogging software it is not being updated.

Marketing Notes:

This site appears to have been put up as a touch point to support the films recent release at the Sundance Film Festival, so it is missing a few critical marketing components in my mind.

I do in general like the feel of the site, which reflect well in tone and color the film’s brand. It is simple and not over worked. The site also does a good job at orienting me to contacting the distribution and producers of the film for sales or other business opportunities from a clearly marketed and nicely detailed contact section.

There is lost opportunity on the home page to: show a trailer to entice me to see the movie, promote the fact that it premiered at Sundance (an official selection logo would be nice), or give a positive quote from a journal I liked. In sticking to a fully minimalist design for the homepage, the homepage is a place where not much happens. If a user does not drill into the site, they would be left with a clue about the film except for the name and an image of main character standing in the cold.

The site falls short as a marketing tool in it failure to allow user to provide their emails for future contact and the site’s poor performance in search engines. Google has indexed the site, but a lack of inbound links has limited the site ability to show up in a search. A query for “Cold Souls” did not have the site in the first page of results. I have to question the tuning of this site by its designers to be more search friendly through the use of text about the film hidden in a unseen DIV tag on the homepage. This is a strategy most often seen in less reputable sites trying to manipulate Google for ill gain, and could be counting against this site within Google’s search engine. Ultimately, the search issue is probably a failure of PR and outreach creating more inbound links to raise the site’s ranking.

The URL for the site is decent, however it would have been better to have This domain is a parked site and maybe was unavailable for a reasonable price. BTW, I love the film’s name.

The marketing of this site rests firmly on marketing through its cast, especially its star Paul Giamatti. This is shown in the extensive use of his image, the cast obsessed meta-tag keywords, press kit, and

Technical Notes:

Site appears to be powered by blogging software WordPress (v. 2.7). It is designed to fit a 1024 by 600 pixel display with its 960 pixel width and attention to keeping text above a 600 pixel fold. The coding of the site is simple with some JavaScript and no Flash. The home page cold references a RSS and ATOM feed for the site, but both are empty. These feed tags are unused relics of the site’s WordPress heritage.

The site uses a well formatted CSS stylesheet. The description and keyword meta-tags are used on all pages with the tags largely being composed of a list of cast names. The home page description reads — “Cold Souls is a movie starring Paul Giamatti, Dina Korzun and David Strathairn about an emotionally drained actor that has his soul extracted to provide relief from the burden of his soul.” The URL has an icon showing a small image of Paul Giamatti’s face.

I did run into a bunch of Internal Server Errors (500), while looking at the site. This appears to be some issue with WordPress caching. Unlike the branded 404 (page not found) error, the 500 error resulted in a generic error.

The site is doing its analytics and site tracking through a Google Analytics javascript Urchin tag.

Design Notes:

The site has a letter box design optimized to 1040 by 600 pixel display. The color palette of White (#ffffff), Teals (#aeebeb, #669a98), and Grays(#666666, #8b9298) on a pure Black (#000000) background gives the site an intentionally cold feel. The homepage is wide letterbox with an image of Giamatti standing on snow against an industrial background with logo above and the navigation below, w hile the sub-pages are divide the letterbox area into two sections with a cropped image in the left third and the right two thirds having content on a white background.

Emotionally, the design works to give the film a feel fitting the name Cold Souls. Despite wanting more marketing on the homepage to better orient and entice the visitor, this design works for me.


The Navigation:

The site’s navigation is generally straightforward with the exception of the navigation link to the cryptic soul extractor. There is little secondary navigation, but the site is flat enough to not require it. I would have pared down the main navigation by an item or two . The navigation items and the content of their pages are as follows:

* Synopsis – A short and fine synopsis
* Stills – a series of four small 2 5 5 by 1 4 0 pixel stills with a link to more images. I wanted to click on these images to zoom, but could not.
* Cast – this section shows actor bios starting with Paul Giamatti’s bio with navigation to the rest of the cast. Each cast member has a photo, which is good.
* Crew – list of primary crew members using Javascript to dynamically open up a bio when clicked, while closing all other bios. This keeps the text above the browser fold. Interestingly, this page will not break with Firefox’s text zoom – a nice touch.
* Director’s Statement – a simple not too long statement about how a dream of director Sophie Barthles turned into a screenplay. Good story telling, a nice hook for the press.
* Festivals – Describes Sundance screenings and no others. Is this a lack of maintenance of the site or a lack of new screenings?
* Press Room – A list of press materials including hi-resolution photos, a PDF of Press Notes, a PDF of Photo Captions, and reviews (a link to the Reviews page via redundant navigation – this is actually smart and not a problem).
* Reviews – List of hot-linked reviews… This is good, but it might prove problematic as this section grows. It will eventually break the design or force older reviews to be archived.
* Soul Extractor – Expected more with such a provocative title, but this actually was a set design drawing for the Soul Extractor within the movie. Good idea, but navigation to it is poor. Would like to see more drawings and maybe have this under stills or some other navigation item. I was kind of relieved that this was not some useless, rarely played game that showed what your soul would look like if it was extracted. That being said, this kind of thing might be a nice idea for a viral piece, but you would have to make it break out of the site proper and have its results on people’s blogs.
* Contact – a nice and detailed list of contacts including Publicist, Domestic Sales, Foreign Sales, and Producer contact info.

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Does Film Content Matter for Theatrical Releases?

Odd as it may seem I have begun to wonder if the success of a film in theatrical release is actually driven by its content (beyond a few breakout and unanticipated dogs).  If you plot gross returns against number of screens a movie played on for the top 150 films in the last two years, a funny pattern emerges… the more screens a movie plays the mover money it will make.   

Given that most films open in wide release, this means that for most films success is being decided by the deals created to get them to an audience, rather than the audience’s response to the actual movie. In other words, with few exceptions, the gross revenues of a film in theater release are highly predictable based on the release strategy alone…. promotion and distribution seem to be more important predictors of gross returns than the artistic or content merit of the film.   

In the 2006 movie “Idiocracy,” the future is dominated by low intellects and the top movie is a just shots of peoples asses.  This future is not so unrealistic, since if you were able to place that movie on at least 4,000 screens nationwide with suitable promotion it could very easily be the top film today.  

In the documentary community, there is much talk about how the theatre business does not give docs a chance, so it is hard to find these films in theater release.   What this discussion misses is a realization of how broke the system is today.  Craft is not driving the theater system today, so theaters are saturated with one after another pieces of Hollywood slock.    We see a similar pattern on TV where the number of stations have increased, but there seems to be fewer quality shows to choose from.  What we need to do is think about how to fix this.

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New Functionality for Festival Database – Similarity Measures

So I just added a new analysis feature to the festival information pages – Similarity Measures. This allow you to at a glance understand how strongly or not a given festival is another using their shared films. Similarity is shown in two ways — by percentages and a log-likelihood score. The percentages are straight forward… they are a measure of the frequency of overlap as compared to the total number of films shown in the other festival. This measure is good, but is prone to distortion based on differing sizes of festivals. An overlap of 5 films with a small festival maybe significant, but the same overlap with a larger festival may not be. By random chance alone, you should expect larger festivals to have more overlap with any other festival, since they have more slots to potentially showcase overlapping films. Likewise, a larger festival should have a greater chance of sharing films with other festivals than a smaller festival occurring at the same time. Log-Likelihood solves this problem by calculating a statistical measure of similarity using a Chi-Squared distribution. This allows the significance of any similarity to be quantified and we can more readily understand what is a meaningful difference and what is not. Tomorrow, I will flesh out the use of this new tool. In the meantime, you should give it a good and tell me what you think.

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Oscar Films in Festivals 2007 (Documentary Nominations)

My analysis of documentary festivals that played Oscar Nominees in 2007/early 2008 is somewhat problematic by the absence of Full Frame and Hot Docs. These critical festivals for docs would certainly play a strong rule in staging leading doc films for an Oscar nomination.  The database still has valuable insights for docs despite these absences.


Despite claims to the contrary by some online, the selection of films for the doc nomination lists for the most part has a strong pedigree of successfully showing on the Festival circuit in 2007.  Sundance and Silverdocs play a strong rule in the festival life for both shorts and feature docs.  The play of longer short docs at Sundance (Freeheld and La Corona) in 2007/2008 shows a programming shift at Sundance to embrace the odd length of documentary favored by the Oscar short doc category (35-40 min films do best in this category).  Sicko’s festival release is an exception and seems more like a narrative film nominated for an Oscar, but what do you expect from a celebrity doc maker like Moore.  


Some other festivals of interest are Cucalorus and Palm Springs Short Film Festival.  Cucalorous has a good track record this year of programming Oscar nominated films, while Palm Spring Short’s breath of short films is good at capturing short nomination docs (including their awards where Freeheld took top doc prize and Salim Baba took second).


Best documentary feature


“No End in Sight” by Charles Ferguson and Audrey Marrs

• SilverDocs (2007)

• Sundance Film Festival (2007)


“Operation Homecoming: Writing the Wartime Experience” by Richard E. Robbins

• Florida Film Festival (2007)


“Sicko” by Michael Moore and Meghan O’Hara

• Cannes Film Festival (2007)

• London Film Festival (2007)


“Taxi to the Dark Side” by Alex Gibney and Eva Orner

• Chicago International Film Festival  (2007)

• Cucalorus (2007)

• Hamptons International Film Festival (2007)

• Newport International Film Festival (2007)

• SilverDocs (2007)

• Tribeca Film Festival (2007)

• Vancouver International Film Festival (2007)


“War/Dance” by Andrea Nix Fine and Sean Fine

• Ashland Independent Film Festival (2007)

• Cucalorus (2007)

• Los Angeles Film Festival (2007)

• Maryland Film Festival (2007)

• Newport International Film Festival (2007)

• Sarasota Film Festival (2007)

• Seattle International Film Festival (2007)

• SilverDocs (2007)

• Sundance Film Festival (2007)

• Tokyo International Film Festival (2007)

• Vancouver International Film Festival (2007)

• Woodstock Film Festival (2007)


Best documentary short subject


“Freeheld” by Cynthia Wade and Vanessa Roth

• Boston Independent Film Festival (2007)

• Cucalorus (2007)

• Outfest Los Angeles Gay & Lesbian Film Festival (2007)

• Palm Springs International Short Film Festival (2007)


• Seattle International Film Festival (2007)

• SilverDocs (2007)

• Sundance Film Festival (2007)

• Woodstock Film Festival (2007)


“La Corona (The Crown)” by Amanda Micheli and Isabel Vega

• Sundance Film Festival (2008)


“Salim Baba” by Tim Sternberg and Francisco Bello

•  Mill Valley Film Festival (2007)

•  Palm Springs International Short Film Festival (2007)

•  Telluride Film Festival (2007)

•  Tribeca Film Festival (2007)

•  Woodstock Film Festival (2007)

•  Sundance Film Festival (2008)


“Sari’s Mother” by James Longley

• San Francisco International Film Festival (2007)

• SilverDocs (2007)

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Oscar Films in Festivals 2007 (Actor Nominations)

I have broken down the acting awards for the Oscars by the ones that have played in festivals I tracked in 2007. Clearly, Toronto is a great festival to set up for an Oscar nomination — a large number of films show at this critical festival.  The other festivals of note are Chicago and London.  I was surprised by the absence Tribeca, which tends to compete with Toronto over star talent premieres.  Berlin and Cannes play important role on the International film world, but the domestic focus of the actor categories prevents these festivals from expressing themselves fully in my list below.  Mill Valley and Telluride tends to program many of the nominated films in the acting categories, but these festival seem to get their content in the shadow of screenings at the larger Chicago and Toronto festivals.



Performance by an actor in a leading role 


George Clooney in “Michael Clayton”

• Chicago International Film Festival (2007)

• Mill Valley Film Festival (2007)


Tommy Lee Jones in “In the Valley of Elah 

• Toronto International Film Festival (2007) 


Viggo Mortensen in “Eastern Promises”

• London Film Festival (2007)

• Toronto International Film Festival (2007)



Performance by an actor in a supporting role


Casey Affleck in “The Assassination of Jesse James by the Coward Robert Ford”

• London Film Festival (2007)

• Toronto International Film Festival (2007)


Javier Bardem in “No Country for Old Men”

• Cannes Film Festival (2007) 

• New York Film Festival (2007) 

• Toronto International Film Festival (2007)


Hal Holbrook in “Into the Wild” 

• London Film Festival (2007) 

• Telluride Film Festival (2007)

• Toronto International Film Festival (2007)


Tom Wilkinson in “Michael Clayton”

• Chicago International Film Festival (2007)

• Mill Valley Film Festival (2007)



Performance by an actress in a leading role 


Cate Blanchett in “Elizabeth: The Golden Age”

• Toronto International Film Festival (2007)


Julie Christie in “Away from Her”

• Berlin International Film Festival (2007) 

• Boston Independent Film Festival (2007) 

• Florida Film Festival (2007) 

• Santa Barbara International Film Festival (2007)

• Sarasota Film Festival (2007)

• Sundance Film Festival (2007)


Marion Cotillard in “La Vie en Rose” 

• San Francisco International Film Festival (2007) 

• Seattle International Film Festival (2007)


Laura Linney in “The Savages” 

• Chicago International Film Festival (2007) 

• Hamptons International Film Festival (2007) 

• London Film Festival (2007) 

• Mill Valley Film Festival (2007) 

• Sundance Film Festival (2007)

• Telluride Film Festival (2007) 

• Toronto International Film Festival (2007)

• Vancouver International Film Festival (2007)


Ellen Page in “Juno” 

• London Film Festival (2007) 

• Telluride Film Festival (2007)

• Toronto International Film Festival (2007)



Performance by an actress in a supporting role  


Cate Blanchett in “I’m Not There” 

• London Film Festival (2007) 

• Mill Valley Film Festival (2007) 

• New York Film Festival (2007)

• Telluride Film Festival (2007) 

• Toronto International Film Festival (2007) 

• Woodstock Film Festival (2007)


Saoirse Ronan in “Atonement” 

• Toronto International Film Festival (2007)

• Vancouver International Film Festival (2007)


Amy Ryan in “Gone Baby Gone”

• Chicago International Film Festival (2007) 

• Mill Valley Film Festival (2007)


Tilda Swinton in “Michael Clayton” 

• Chicago International Film Festival (2007)

• Mill Valley Film Festival (2007)

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Top 100 Festival Films of 2007

 As measured by number of festivals screening each Film 

  1. Everything Will Be OK (2006) – 17min | 12 festivals
  2. I Just Wanted To Be Somebody (2006) – 10min | 11 festivals
  3. The Great World of Sound (2006) – 106min | 11 festivals
  4. War/Dance (2006) – 105min | 10 festivals
  5. Eagle VS Shark (2007) – 87min | 9 festivals
  6. God Provides (2007) – 9min | 9 festivals
  7. The Diving Bell and the Butterfly (2007) – 112min | 9 festivals
  8. The Unforeseen (2007) – 88min | 9 festivals
  9. Fay Grim (2006) – 118min | 8 festivals
  10. Happiness (2006) – 11min | 8 festivals
  11. In The Shadow of the Moon (2006) – 100min | 8 festivals
  12. Pop Foul (2006) – 20min | 8 festivals
  13. The King of Kong (2006) – 79min | 8 festivals
  14. The Savages (2007) – 113min | 8 festivals
  15. The Tube with a Hat (2006) – 23min | 8 festivals
  16. 4 months, 3 weeks and 2 days (2007) – 113min | 7 festivals
  17. A Walk into the Sea: Danny Williams and the Warhol Factory (2007) – 75min | 7 festivals
  18. Black White + Gray: A Portrait of Sam Wagstaff and Robert Mapplethorpe(2007) – 77min | 7 festivals
  19. Freeheld (2007) – 38min | 7 festivals
  20. How To Cook Your Life (2006) – 100min | 7 festivals
  21. I Want To Be A Pilot (2006) – 11min | 7 festivals
  22. Rocket Science (2007) – 98min | 7 festivals
  23. Shotgun Stories (2007) – 90min | 7 festivals
  24. The Devil Came on Horseback (2007) – 85min | 7 festivals
  25. The Fighting Cholitas (2006) – 20min | 7 festivals
  26. The Saddest Boy in the World () – 13min | 7 festivals
  27. Airplanes (2006) – 10min | 6 festivals
  28. Away From Her (2006) – 110min | 6 festivals
  29. Black Sheep (2006) – 87min | 6 festivals
  30. Broken English (2006) – 96min | 6 festivals
  31. By Modern Measure (2006) – 5min | 6 festivals
  32. Chicago 10 () – 104min | 6 festivals
  33. Crazy Love (2006) – 91min | 6 festivals
  34. Dear Lemon Lima (2006) – 11min | 6 festivals
  35. Family Reunion (2006) – 19min | 6 festivals
  36. Fido (2006) – 91min | 6 festivals
  37. Grace is Gone (2006) – 90min | 6 festivals
  38. Iska’s Journey (2007) – 93min | 6 festivals
  39. Jellyfish (2007) – 78min | 6 festivals
  40. Lake of Fire (2007) – 152min | 6 festivals
  41. Madame Tutli-Putli (2007) – 18min | 6 festivals
  42. Protagonist (2006) – 90min | 6 festivals
  43. Salim Baba (2007) – 15min | 6 festivals
  44. Scott Walker – 30 Century Man (2006) – 95min | 6 festivals
  45. Strange Culture (2006) – 75min | 6 festivals
  46. Taxi to the Dark Side (2007) – 105min | 6 festivals
  47. Terror’s Advocate (2007) – 135min | 6 festivals
  48. The Back of Her Head (2007) – 20min | 6 festivals
  49. We Are Together (2006) – 86min | 6 festivals
  50. Zoo (2006) – 80min | 6 festivals
  51. 4 Elements (2006) – 90min | 5 festivals
  52. American Fork (2007) – 94min | 5 festivals
  53. Audience of One (2007) – 88min | 5 festivals
  54. Caramel (2007) – 95min | 5 festivals
  55. Checkpoint () – 12min | 5 festivals
  56. Chinese Dumplings (2006) – 8min | 5 festivals
  57. Dante’s Inferno (2007) – 77min | 5 festivals
  58. Doubletime (2007) – 82min | 5 festivals
  59. Dreams and Desires-Family Ties (2006) – 10min | 5 festivals
  60. Everything’s Cool (2006) – 100min | 5 festivals
  61. Exiled (2006) – 113min | 5 festivals
  62. Hannah Takes the Stairs (2007) – 84min | 5 festivals
  63. I’m Not There (2006) – 135min | 5 festivals
  64. Interview (2007) – 81min | 5 festivals
  65. Joe Strummer: the Future is Unwritten (2006) – 123min | 5 festivals
  66. Kurt Cobain About A Son (2006) – 96min | 5 festivals
  67. Lady Chatterley (2006) – 168min | 5 festivals
  68. Lola (2006) – 12min | 5 festivals
  69. Manufactured Landscapes (2006) – 90min | 5 festivals
  70. Mukhsin (2006) – 94min | 5 festivals
  71. My Brother Is An Only Child (2006) – 108min | 5 festivals
  72. Nanking (2007) – 91min | 5 festivals
  73. Nomads TX (2006) – 86min | 5 festivals
  74. Off The Grid: Life On The Mesa (2006) – 64min | 5 festivals
  75. One Hundred Nails (2007) – 92min | 5 festivals
  76. One Rat Short (2006) – 10min | 5 festivals
  77. Paprika (2006) – 90min | 5 festivals
  78. PERSEPOLIS (2007) – 95min | 5 festivals
  79. Quincy & Althea (2006) – 10min | 5 festivals
  80. Rails & Ties (2007) – 96min | 5 festivals
  81. Red Without Blue (2006) – 77min | 5 festivals
  82. Salt Kiss (2006) – 18min | 5 festivals
  83. SECRET SUNSHINE (2007) – 142min | 5 festivals
  84. Shuteye Hotel (2007) – 7min | 5 festivals
  85. Silver Jew (2007) – 51min | 5 festivals
  86. Son of Rambow (2007) – 95min | 5 festivals
  87. Super Amigos (2007) – 82min | 5 festivals
  88. The Band’s Visit (2007) – 89min | 5 festivals
  89. The Flight Of The Red Ballon (2007) – 113min | 5 festivals
  90. The Job (2007) – 4min | 5 festivals
  91. The Last Mistress () – 114min | 5 festivals
  92. The Price of Sugar (2007) – 90min | 5 festivals
  93. The Signal (2006) – 99min | 5 festivals
  94. The Ten (2007) – 94min | 5 festivals
  95. The Walker (2006) – 107min | 5 festivals
  96. Tuya’s Marriage (2005) – 96min | 5 festivals
  97. Yella (2007) – 89min | 5 festivals
  98. You, the Living (2007) – 94min | 5 festivals
  99. Yours Truly (2006) – 7min | 5 festivals
  100. 2 Days in Paris (2007) – 96min | 4 festivals

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I have been quiet of late due to work and my efforts to add more festivals to the film festival database. I am working on Outfest and Ashland. I recently added in the Hamptons, London, Sarasota, and Vancouver Film Festivals. I will in the next few weeks be adding more functionality to the site and build out some better analysis of the individual festivals. Work, work, work.

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First Post – Brooklyn, NY

As a producer of two independent films, I am always surprised by how many of my fellow independents fail to see the role of marketing in their filmmaking. Whether you want to make money on your film or just find an audience for your unique vision, marketing should play a central role in your work.

This blog is dedicated to my thoughts on marketing independent film, especially using quantitative analysis. Don’t worry if you failed high school math or know nothing about marketing… my goal is to make the insights approachable by almost anyone

I am going to start with an analysis of film festivals and how your film can succeed or fail on the festival circuit.

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